Become A Sponsor

Partner up with TriColumbia to build your business with sports marketing and sponsorship programs to meet your budget and marketing goals.  Operating for nearly 30 years, TriColumbia  produces many of the nation's most well respected and popular endurance events. Become a category sponsor and you will have access to all of our owned events, or sponsor one of our individual events.  Sponsorship delivers a powerful brand message through memorable consumer experiences.

Why Choose TriColumbia Events?

TriColumbia is the Mid Atlantic’s leader in endurance event production, attracting more than 11,000 athletes of all ability levels each year from across the triathlon spectrum and around the world, as well as thousands of spectators, VIP’s and media outlets.

Over the past three decades, TriColumbia has garnered an international reputation for excellence. The Athleta Iron Girl Columbia, which sold out in just 5 hours, has become the largest of its kind anywhere; and The Columbia Triathlon, a staple race to both amateur and professional triathletes, has been awarded a Regional USA Triathlon Championship 10 times.  TriColumbia’s world-renowned Ironman 70.3 EagleMan race has the very exclusive distinction of being one of the few qualifying races in the world offering rare and enviable slots for the Ford Ironman Championship held in Kona, Hawaii and the Ironman 70.3 Championship in Lake Las Vegas.

As a non-profit 501(c)(3), TriColumbia gives back to our community by donating both in direct contributions as well as by providing fundraising team racing opportunities for many local, and national charitable and nonprofit organizations. As a result, TriColumbia is responsible for more than $3 million raised for groups such as, The Leukemia and Lymphoma Society, The Arc of Howard County, the Ulman Cancer Fund, the Lance Armstrong Foundation, The Blazeman Foundation, Paralyzed Veterans of America, and the Challenged Athletes Foundation, to name just a few.

EagleMan SwimwaveIronMan-EagleMan Finish LineIronGirl Venue

Who Are TriColumbia Triathletes?

According to a recent study by USA Triathlon, triathletes come from high socio-economic backgrounds with median incomes of $126,000.  In fact, more than half of TriColumbia athletes report their income as "More than $100,000," showing a higher average income than the broader USAT study.
The Wall Street Journal has reported that triathlons attract goal driven, success-minded people who find this style of racing an extension of their lifestyle. Approximately 70% of TriColumbia participants reported working in a professional capacity (accounting, banking, engineering, healthcare, IT, legal, research, etc.)

Although the average age is 38, older athletes reportedly do more races - a demographic combination on par with another high net-worth group, golf and tennis players.

ironMan-70.3 EagleMan FinishEM-Transition AreaEM-2010 Finish LineEM Finisher

TriColumbia Stats:

  • 11,000+  Event Participants
  • 15,000  Spectators
  • 3,500 Volunteers
  • 7 Events
  • Majority of Participants Come From MD, DC, DE, PA, VA, NJ, WV
  • 1 million annual page views
  • 660,000 annual unique page views
  • 15,000 e-newsletter mailing list
  • E-Newsletter Open and Click-Through rates are double industry standard
  • Pre-Race Blast Open and Click-Through rates are over 4 times industry standard

IronGirl Race VenueSponsor Benefits Menu:

Sponsor Logo placement on:

  • TriColumbia Website
  • Participant and Volunteer Shirts
  • Printed Race Promotional Items (water bottles, primes, etc)
  • Finish Line Structure
  • Banners on Finish Line & Transition Chute (sponsor supplied)

IronGirl Transition AreSponsor Recognition at TriColumbia Events:

  • By Race Announcer
  • Monthly Newsletter and Pre-Race Blasts (linked)
  • Mentions in “Tri-lights” Race Day Blogs
  • Mentions in Social Media (Facebook & Twitter)

TriColumbia Nwsletter

Sponsor Opportunities:

  • Company Profile in Monthly E-Newsletter
  • Online Promotional Offers in Monthly E-Newsletter
  • Insertion of Literature, Coupons or Premiums in Athlete Goodie Bags
  • Complementary Race Entries
  • Expo Booth
  • Race Day Exhibit Space

Contact TriColumbia for more information or to become a sponsor.Race Related Products

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